Endoscopic Vessel Harvesting (EVH) System Market Size, Share and Competitive Landscape 2025

14th December 2020 – The global Endoscopic Vessel Harvesting System Market size was estimated at USD 1,881.7 million in 2016 and is expected to grow at a CAGR of 6.1% over the forecast period. Increasing incidences of cardiovascular disorders leads to surge in demand for EVH. According to WHO, globally CVD is the leading cause of death. It was estimated that approximately 17.7 million people died from CVD’s in 2015 that represents 31% of all global deaths. In addition, there is a rising prevalence of the risk associated with CVD including obesity, diabetes mellitus, and high blood pressure, which is further expected to boost demand for these devices.

Technological advancements pertaining to cardiovascular medical devices is one of the pivotal factors anticipated to propel the growth of the EVH systems. Growing investments by the major players in this market pertaining to device upgradation and new product launch is also amongst few factors driving the demand. For instance, Maquet Cardiovascular LLC launched advanced VASOVIEW Technology for Endoscopic Vessel procedures in Cardiac Surgery. In addition, increasing R&D activities with surging number of new product launches is one of the factor that expected to impel the market growth over forecast period.

Growing preference for minimally invasive procedures and cost efficient surgeries is further boosts demand for EVH systems. Some of the advantages associated with these devices are minimum recovery time , reducing post-surgery infection risk, and leaves minimal surgery scars. For example, Sorin Group launched the VascuClear EVH System in 2011, which reduces the patient’s pain, infection rates, recovery time, and scarring. Also, rising geriatric population and growing number of awareness programs related to cardiac health contribute to the demand for EVH system.

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On the basis of product, the market is segmented as reusable and disposable endoscopic vessel harvesting systems. The reusable segment held the majority of the revenue share and was valued at USD 1,242.4 million in 2016. Some of the key factors such as high commercial availability and maximum adoption of these devices by the hospitals are some of the key factors that can be accounted for the major market share. In addition, growing demand for EVH in Coronary Artery Bypass Graft (CABG) surgeries especially in emerging economies is another factor raising the demand for EVH systems in the market. Few of the commercially available products are Venapax Vein Harvesting, Endoperfect systems, VirtuoSaph plus EVH systems, Endoperfect systems, and Cardiovision EVH systems. Some of the major players in the market include Terumo Cardiovascular Group; Cardio Medical GmbH; Saphena Medical; Inc.; and Liva Nova plc.

However, high cost associated with product maintenance along with rising incidence of infection is one of the factors that can hamper the growth of reusable systems in the coming years. Disposable systems tend to increase the market growth owing to its increasing adoption by the hospitals especially in the emerging economies. Awareness among the consumers related to disposable devices is also rising, which is further surging demand for such systems. Some of the products in this segment include VirtuoSaph EVH systems, ClearGlide, and Vasoview Homo Pro EVH systems. Few of the major players in the market include Terumo cardiovascular Group; Sorin Group; and Maquet Holding B.V & Co. KG.

North America dominated the market with the maximum share 39.54% in 2016. Some of the key factors attributing to the market growth include increase in cardiac surgeries, high prevalence of heart diseases in the U.S., and availability of minimally invasive CABG surgeries. According to The University of Michigan, CABG is the most common type of cardiac surgery performed in the region. In addition, technological developments in endoscopic equipment, medical camera, and operating room equipment & supplies market are one of the factors that drive up the demand for such systems. Furthermore, favorable reimbursement policies and rising incidences of coronary artery disease among the U.S population boost up the demand of EVH system in the U.S.

Asia pacific region is expected to be the fastest growing segment with a CAGR of 7.7% over the forecast period. Factors such as high prevalence of cardiovascular diseases, growing trend of medical tourism, increasing disposable income, and rising awareness campaigns propel the growth in the region. On September, 2016, WHO and United States Centers for Disease Control and Prevention (US CDC), launched 'Global Hearts' which is an initiative to prevent and control in countries like India, Thailand, Sri Lanka, Nepal and Philippines participating in the Asia Pacific region.

Some of the key participants of global EVH system market include, Olympus Corporation; Maquet Holding B.V. & Co. KG; Terumo Cardiovascular Systems Corporation; Saphena Medical, Inc.; Medical Instruments S.p.a; LivaNova plc.; Cardio Medical GmbH; Sorin Group, Inc. and Med Europe S.r.I.

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Carotenoids Market Drivers, Industry Survey and Business Development Analysis till 2025

11th December 2020 – The global carotenoids market was estimated at USD 1.21 billion in the year 2015 and is likely to witness significant growth, due to its increasing usage in numerous applications such as food, dietary supplements, animal feed, cosmetics and pharmaceuticals. Growing health awareness among consumers has led to increased usage of natural food products and nutritive supplements. This scenario is considered to drive the consumption of carotenoids over the years ahead. Carotenoids also known as tetraterpenoids are color imparting organic pigments, that naturally occur in fruits, leafy vegetables, and roots. These products play the role of antioxidants and provide protection to the human health against chronic diseases, cellular damage, and aging. These organic pigments have found a rising usage in dietary supplements, due to growing health issues among the younger and older working populace groups that are aged in the range of 18 to 64 years.

Tetraterpenoids are commercially available in orange, yellow and red colors. The orange colored products include alpha-, beta-, and gamma-carotene, while the red and yellow ones include lycopene and lutein respectively. Animal feed, cosmetics and pharmaceuticals are the next major uses of the market. Treatment of diabetes, eye disorders and cancer is likely to drive the demand of tetraterpenoids during the forecast period. Increasing research activities for developing high value natural carotenoids is expected to offer considerable growth opportunities in the industry during the forecast period. However, the stringent regulatory framework in developed regions is likely to hamper the industry growth.

In terms of volume, beta-carotenes was the largest product segment, which constituted 24% share of the total market in the year 2015. These tetraterpenoids are used as colorants and antioxidants and possess high vitamin A content. These key attributes are expected to boost the utilization of the product in nutritional foods, personal care and medical applications, which in turn are likely to propel the market growth in the future. Astaxanthin is another important product type of carotenoids that is expected to illustrate significant development during the forecast period, owing to its rising usage in human antioxidants, animal feed ingredients and in seafood processing including shrimps, trout and salmon. Furthermore, astaxanthin is favorably used in human stamina enhancement and quick wound recovery.

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Carotenoids are derived via natural or synthetic sources. Synthetic accounted for the largest volume share in 2015. Furthermore, this source type generated revenue of USD 903.6 million in 2015. However, due to rising consumer inclination towards naturally derived ingredients, this segment is expected to depict a diminished growth during the forecast period. The natural source type is expected to witness significant volume as well as revenue growth during the forecast period. The sources under this category include plant leaves, crustacean shells, flowers, bird feathers, fruits and fish flesh. Growing consumer awareness about health benefits of natural products is likely to propel the demand in the industry during the forecast period.

Animal feed is the prominent application of carotenoids, which held a revenue share of 41% of the total industry. Tetraterpenoids are consumed in animal nutrition for boosting immunity. Dietary supplements is another key application, which is likely to offer significant growth prospects in the future, on account of rising consciousness among consumers regarding healthy diet intake and for treating vitamin deficiency related disorders.

Asia Pacific is likely to witness tremendous growth, due to the increasing usage of the product in food, pharmaceuticals and personal care sectors. This scenario is projected to reflect in countries such as India, Japan and China owing to economic growth, technological advancements, low production costs and presence of a broad industrial base. The awareness regarding the health benefits of dietary supplements has notably increased in the Asia Pacific region, as a consequence of various factors such as rising disposable incomes, increasing middle class population and educational development. Furthermore, the existence of major pharmaceutical companies in the region such as Sun Pharmaceutical, Dr. Reddy’s Laboratories, GSK, Cipla, Novo Nordisk and Roche are likely to contribute towards the industry growth.

In terms of revenue, Europe held the largest share in 2015 and is likely to expand at a CAGR of 3.8% during the forecast period. Product consumption in the region is anticipated to rise as a result of significant demand from animal feed and health supplement sectors. Presence of a well-established cosmetics industry with key players such as L’Oreal, Henkel, Unilever and Beiersdorf is another growth driving factor.

BASF SE, Brenntag, Kemin Industries, Allied Biotech, ExcelVite Sdn. Bhd., DSM Nutritional Products, Cyanotech Corp., Divis Laboratories, Chr. Hansen, D.D. Williamson, Lycored, and Naturex SA are the major players in the industry. The manufacturers are implementing various strategies that include product innovation and collaborations with other participants across the value chain, in order to increase their presence worldwide.

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Meat Substitutes Market Scope, Demands, Technological Development and Competitive Insights to 2022

10th December 2020 – The global Meat Substitutes Market size is estimated to reach USD 5.81 billion by 2022, progressing at a CAGR of 7.5% during the forecast period. Meat is an excellent source of protein, but it also contains large quantities of saturated fats and cholesterol. People consuming meat on a daily basis are more prone to health related problems such as atherosclerosis and obesity. Increasing consciousness about personal health and shift in dietary preference towards vegan diet are expected to propel the meat substitutes market over the upcoming period. The rise in demand for a healthy source of proteins and plant-based nutrients is the primary driving force of the market.

Growing health problems such as high blood pressure, heart disease, asthma, diabetes and increasing number of people suffering from obesity all around the globe have led to more and more number of individuals becoming health conscious.  The increasing health concerns about consumption of meat coupled with several animal disease outbreaks in the recent past are the significant factors stimulating the growth of the global market. In the developing regions such as Latin America and Asia Pacific increasing standard of living due to the rising disposable income have propelled the meat substitute consumption. However, per-capita consumption of meat has experienced a decline, especially in developed regions of the world in the recent past.

Food products which have similar nutrients, taste, and texture of meat, are gaining popularity among consumers. Moreover, growing consciousness towards the advantages of a vegan diet such as improved cardiovascular health, lower heart problems, reduced diabetes & obesity, lower cholesterol risk are projected to impact the global meat substitute market positively. Despite number of benefits of the product over the traditional meat, the absence of consumer awareness and usage of GMO seeds for making the product are the major obstacles for the global meat substitutes market. Furthermore, availability of various low fat – low cholesterol alternatives, higher cost and various health concerns such as soy allergy and intolerance from gluten are expected to pose a threat to the global market.

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Meat substitutes are mainly composed of ingredients such as wheat, soy, and others. Soy-based products are amongst the most popular ones and dominate the raw material segment; Soy products accounts for nearly four-fifth of the global market. The regional market such as North America and Latin America is expected to impact positively on growing soy production in these regions. The global soy production is dominated by countries such as Brazil, Argentina, and U.S. which serve half of the global soy demand. Asia Pacific, Middle East, and Europe are inclined towards wheat production.  Increasing disposable income and standard of living in the emerging economies such as India and China, Asia Pacific region is projected to experience the fastest growth during the forecast period.

Tofu, seitan, tempeh, TVP, Quorn, and other soy based and tofu-based products are the superior meat substitutes. Soy, mycoprotein, and wheat based are the main ingredients for this product. Textured vegetable protein (TVP) leads the global consumption market followed by tofu based products among all the other products. Other products occupy smaller sections of the markets. Research and development activities are being carried out to develop cheaper but excellent substitutes giving plenty of growth opportunities for the industry players. So as to commercialize the products, high costs are spent on R&D activities which are expected to hamper the market development.

In the past few years, Europe dominated the global meat substitute market followed by North America and Asia Pacific. Increasing soy production in the United States is projected to drive the regional market. Moreover, growing population in the developing regions of the world coupled with rising convenience food demand is expected to further expand the meat substitute market in the upcoming seven years. The emerging areas provide ample opportunities for the current as well as new market players of the industry. Diverse regions account for availability of different raw materials such as North America is considered for soy-based production and regions like Europe and Asia Pacific are considered for wheat-based production. Such type of scenario is likely to provide significant growth to the particular regional markets.

Key industry players are investing in research and development activities to manufacture superior quality products as well as increase their product portfolio. Archer Daniels Midland produces TVP and dominates the global market accounting for more than half the market share. Partnerships and collaborations are the major strategies adopted by leading companies to stronghold their product offerings in the industry. Major market participants include Vbites foo Ltd., Morning Star Farms, MGP Ingredients Inc., Quorn Foods, Meatless B.V, Garden Protein International Inc., Amy’s Kitchen Inc., Cauldron Foods UK and Beyond Meat.

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Capsule Endoscopy Market Analysis and Forecast to 2022 by Recent Trends, Development and Regional Growth Overview

9th December 2020 – The global Capsule Endoscopy (CE) market size was valued at USD 454.7 million in 2014 and is expected to grow at a CAGR of 8.7% in coming years. The market is driven by the factors such as rising incidences of gastrointestinal (GI) diseases, the presence of supportive government initiatives, and demand for faster and accurate diagnostics tools for colorectal cancer. CE technique gives pain-free visualization of GI tract images, transmitted through data recorder. Moreover, the introduction of innovatively advanced capsules having a longer battery life and Wi-Fi enabled are anticipated to add to the revenue growth.

With aging, the risk of GI disorders increases. Thereby, expanding worldwide geriatric population is additionally offered with a firm growth platform. As per the W.H.O, global population base relating to the age group – 65 years and or more is relied upon to ascend from 7% in 2000 to 16% in 2050. This is anticipated to enhance the patient base hence, augmenting the development.

The market is segmented into colon capsule, esophageal capsule and small bowel capsule. As of 2014, the largest share was held by small bowel capsule attributable to its expanding utilization in various multiple conditions such as obscure GI tract bleeding, inflammatory bowel disease, small bowel neoplastic lesions and Crohn’s disease. On the other hand, colon capsule segment is anticipated to exhibit strong development over the forecast period. According to CDC, each year 608,000 fatalities are caused by colorectal cancer. Every year more than 14.5 million colonoscopies are performed. Moreover, rising demand for less invasive diagnosis platform is a key factor assuring the aforementioned conclusion.

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In 2014, wireless capsule held the leading position amongst the various application segments. The expanding utilization rate of wireless capsules in the colon, esophagus and small intestine and the presence of conducive reimbursement policies are some major drivers for this segment. Technologically enhanced capsules with inbuilt components, such as 360-degree panoramic view, easy transmission, enhanced data storage capability, larger frame rate and greater battery life are further providing this segment with lucrative growth opportunities.

Leading application segments in 2014 was oscure gastrointestinal bleeding (OGIB). As per the research study of the U.S. National Library of Medicine, CE was found to be more effective as compared to barium X-rays used for examination of OGIB. This technique is utilized for diagnosis of occult bleeding in the duodenum and also for the diagnosis of small bowel tumors and Crohn’s disease. Furthermore, additional advantages such as faster and easier diagnosis and real-time visualization of the whole small intestine, patients and healthcare professionals, are moving their inclination from conventional methods (i.e. double balloon enteroscopy) to CE. This fact is projected to establish healthy platform for the development of this segment over the forecast period. Crohn’s disease application market is expected to experience significant growth because of increasing prevalence this disease together with adoption of CE technique as preferred diagnosis method.

The largest regional market in 2014 was North America. Rising incidence of colorectal cancer & GI disorders combined with enhanced healthcare infrastructure, presence of conducive reimbursement policies and growing adoption of invasive capsule endoscopy are a few components estimated to drive regional market growth. Asia-Pacific market is considered to grow at a highest growth rate due to rising patient awareness levels, disposable income, advancing healthcare infrastructure and huge presence of untapped opportunities pertaining to cancer screening.

The global market is characterized by the presence of companies such as CapsoVision, Chongqing Jinshan Science & Technology (Group) Co., Ltd, Fujifilm Holding Corporation, Given Imaging, IntroMedic Co., Ltd., Olympus Corporation and RF System lab. Novel product advancement aimed at augmenting application base is recognized as one of the most feasible sustainability policies embraced by the producers of CE devices. Furthermore, the use of magnetic & hybrid capsules permitting enhanced control and better imaging are some of the ongoing research elements, expected to spur market growth and reinforce competition over the future period.

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Disposable Lead Wires Market Analysis, Growth Opportunities and Recent Trends by Leading Manufacturers 2025

8th December 2020 – The global disposable lead wires market size was worth USD 545.0 million in 2015 and is anticipated to grow at CAGR of 6.3% in coming years. Escalating incidence of cardiovascular diseases resulted into growing adoption of ECG equipment and accessories thereby fueling the demand for ECG lead wires (LWs) during the forecast period. Reusable LWs can cause blood stream infections since these LWs are the prime source for proliferating antibiotic resistant bacteria in patients which resulted in shifting of preference toward disposable LWs over the forecast period.

In addition, growing geriatric population base is anticipated to broaden the consumer base as old age people are at higher risk for cardiovascular disorders, which is anticipated to trigger the demand for patient monitoring devices, which consists of disposable LWs in coming years. Furthermore, escalating healthcare associated infections is a major contributing factor expected to drive the market growth. As per the study published in the white paper of SunTech Medical Inc., each year 2 million people acquired healthcare associated infections in the U.S. alone and the incidence is expected to grow over the forecast period. The previously mentioned elements are crediting toward the growth in coming years.

In 2015, Thermoplastic Elastomer (TPE) held the dominant share of the material segment. The substantial share is attributing to the associated advantages with its usage including compatibility, high cost efficiency, high insulation properties and stability. The segment is further expected to enlist exponential development during the forecast period as a result of rising adoption and applicability in various applications.

Thermoplastic polyurethanes (TPUs) are a type of TPEs and are long-chain linear polymers having no cross-links. The TPU material provides abrasion resistance, biocompatibility, biostability and low-temperature elasticity, which makes them the best material for manufacturing of LWs. The TPU-based LWs are usually resistant to abrasion, exhibit acid-base resistance, fungus and heat. The previously mentioned benefits with the utilization of TPUs are anticipated to boost the usage rates over the forecast period.

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Other segments which include 6, 12, 15 and 18 lead of machine type accounted for the substantial share in 2015. This is creditable to persistent adoption as a result of larger preference owing to the related advantages such as ease of use, efficiency and flexibility. In addition, 5-lead machine type is anticipated to grow at a lucrative growth rate over the forecast period.  This is ventured to be an outcome of persistent usage in cardiology and patient monitoring systems in coming years.

Hospital segment held a leading position in the market of disposable LWs in 2015. This can be ascribed to their extensive machine varieties of disposable LWs in hospitals. Due to associated advantages with the utilization of disposable LWs and rising prevalence of hospital acquired infections the usage of disposable LWs in hospitals is anticipated to demonstrate an upward shift in near future. While clinics are expected to show lucrative growth owing to rising demand for remote patient monitoring services and increasing awareness amongst end-users. The benefit of clinics is that they offer physicians’ quick access to the results, speeding the diagnostic process; subsequently, the demand for LWs in the clinical settings is huge due to the necessary requirement to keep up a hygienic and non- contaminated environment.

North America held a leading position in the overall disposable LWs market in 2015 due to the rising mortality rates due to cardiovascular disorders and rising healthcare expenditure in countries such as the U.S. Besides, local presence of key players in the North American region likewise contributes towards the development of disposable LWs market. Asia Pacific is expected to gain the most astounding CAGR over the forecast period due to escalating disposable income and rising prevalence of cardiovascular disorders & hospital-acquired infections (HAIs).

The market is considered as price sensitive in nature and there is an intense competition among the players. Industry players draw in pricing strategies and manufacture products at relatively low prices. Moreover, the demand for effective products & low cost is rising from the consumer end. The aforementioned elements are expected to retain the competition at a large level. Moreover, advancement of user-friendly, sustainable solutions and low cost is anticipated to maintain industry rivalry at a large level. Major players of this market enter into strategic unions and also acquire new entrants trying to guarantee sustainability. For instance, in September 2015, Hill-Rom Holdings, Inc. acquired Welch Allyn for USD 2.05 Million. This acquisition empowers Hill-Rom Holdings to decrease healthcare cost for consumers and offer patient care services with improved efficiency.

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Sterilization Equipment Market Growth Analysis & Forecast Research Report, 2025

 4th December 2020 – The global sterilization equipment market size was worth USD 4.3 billion in 2016 which is anticipated to grow at a CAGR of more than 9.5% during the forecast period. Various factors, which led to such huge market growth, include increase in the aging population, rise in the number of surgeries conducted, and surging incidences of chronic diseases. Also, there are number of changes in the government policies and regulations which in a way are helping the sterilization equipment market to grow and advance. Such changes in the policies have resulted in increase in the adoption of sterilization equipment by various hospitals and diagnostic centers.

Similarly, increase in the number of government initiatives, which are stringent enough to ensure utmost quality of the product, is making way for the sterilization equipment market to grow. Advancement in technologies of sterilization equipment such as gamma ray filtration, radiation, microfiltration and many more have created wide scope for sterilization equipment in the food industry.

Government bodies of developing countries such as Japan, Mexico, and Brazil, are making huge investments to spread awareness about the application of sterilization equipment, and thereby focusing on quality and safety. Such equipment are mainly used for sterilization and disinfection before surgeries. In regions such as Latin America, Middle East and Asia Pacific, the market is witnessing increase in foreign investments, which is leading to revenue generation for the market.

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The heat sterilization technique captured the largest market share in 2016 in which hydrated state is preferred more than dry state due to its greater reliability in use. It is estimated that the low temperature market segment is expected to grow at the highest CAGR due to compatibility with thermo-labile products, lesser complex in handling and monitoring. The introduction of various advancements in technology of the equipment for sterilization technique has led to better business expansion and penetration to various regions around the globe. 

The hospital segment captured the largest market share in the year 2016, due to growing infection burden, rising number of surgeries performed, advancing technologies and rise in the number of patients being admitted. The ever-increasing need for quality assurance and quality control by pharmaceutical company in its manufacturing and storage processes resulted it to be the second largest segment in the global market.

North America dominated the sterilization equipment industry having largest revenue share in 2016. Increasing incidences of disease caused by a number of infections, rise in the use of reusable surgical equipment, greater advancement in technology is leading to greater market share of the region. Whereas, Asia Pacific is expected to exhibit the fastest growth during the forecast period due to increasing number of medical devices manufacturers in the region, rise in the incidences of infection, upsurge in the number of hospitals and potential scope of growth in the food and chemical industry.

Some of the top companies operating in this industry are STERIS Corporation; Advanced Sterilization Products Services, Inc.; Getinge Group; 3M; Cantel Medical; Belimed; and others.

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Baby Diapers Market Growth Trends and Revenue Analysis, 2022

3rd December 2020 – The global baby diapers market size is anticipated to reach USD 64.62 by 2022, progressing at a CAGR of 6.2% over the forecast period. Rising consciousness towards baby health and affordability of the baby care products are the major driving force which is presumed to boost the industry in the coming future.

Advancement in science and technology has given rise to several outstanding products with various properties that have contributed to the market penetration, mostly in the developing region. A significant increase in the number of working women especially in developing parts of the globe has had a growing impact on product sales due to the easy to use the property as well as convenience factor of the product. Consumer’s increasing disposable income has resulted in higher buying power mostly in the developing region. Such increments are expected to raise the sales of premium products in the market which in turn will trigger the global baby diaper industry shortly. The high rate of birth in the developing regions such as the Middle East & Africa, Asia Pacific and Latin America is another major factor that is expected to impact the regional product sales positively.

Continuous exposure to chemicals caused by disposable baby diapers leads to skin rashes and many other negative health impacts. Increasing awareness towards these toxic chemicals and their negative impact on health are most likely to influence the baby diapers market negatively over the upcoming seven years. Strict government regulation as well as private agencies to safeguard customer interest is liable to obstruct industry growth shortly. Initiatives taken by R&D to build superior products without adverse impacts on health assure some growth opportunities for the industry. Several markets in the developing region have little awareness about the baby diapers. Such markets are anticipated to provide many opportunities for the participants in the industry. Growth in e-commerce sector recently is expected to drive the market penetration opportunities over the forecast period.

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The key products include disposable diapers, biodegradable diapers, cloth diapers, swim diapers and training nappy. The global market is dominated by the disposable ones among all the other products, and this trend is anticipated to continue over the forecast period. Cloth based products and training pants emerged as the third and second major segments in the recent past. Biodegradable diapers are expected to experience a rapid growth rate over the forecast period owing to the increasing awareness towards the environment and changing consumer preference. Industry’s other cloth-based products include Pre-fold, flat and all-in-one. Increasing ill effects of the chemicals used in disposable diapers is projected to incline consumer towards the cloth-based products in the upcoming future.

Disposable diaper segment includes various types of products such as super absorbent disposables, ultra-absorbent disposables, bio-degradable disposables and regular disposables. Ultra-absorbent disposables and super absorbent disposable products are anticipated to dominate the global market over the forecast period.

The global baby diapers market was dominated by Europe during the past few years, followed by North America and Asia-Pacific. Due to slow birth rate in the developed region such as Europe and North America growth rate is expected to be moderate in such regions. Developing economies such as India and China is anticipated to lead the market in the Asia Pacific region due to the factors involving high birth rates, easy affordability, increasing disposable income as well as Rising awareness towards baby health. Other parts such as Africa, Latin America, and the Middle East are expected to experience the high demand as well. However, certain countries in Africa are projected to lag the regional industry owing to the factors such as overall economic poverty as well as little awareness towards baby health issues.

The major industry participants have captured more than 50% of the global market. These companies have been strategically planning the acquisitions, mergers, and partnerships with an aim to build superior products and enhance the production capacity and thereby increase the market penetration. Key players in the industry include P&G, Hengan, SCA, Cotton babies, Kimberly-Clark, KAO, Phillips Health care, Unicharm, The Honest Co, Drylock, OsoCozy, First Quality, Hain Celential, Ontex, SCA and Seventh Generation. 

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